Empathy and insights
Understanding the needs of the actual customers. I have found that talking with your users and customers generates more ideas than you can actually develop. Build a process of continuous research creating a ‘voice of the customer’ that inspires you to create new solutions.
User research
At Redpin I hired a dedicated researcher and we set up a consistent user research process to understand the users needs, conducting regular, 1-1 conversations with customers.
Product discovery
Develop continuous research with an “always-on” approach, with small-scale activities like user interviews, and integrate the insights into product development.
Who are your users?
Aggregate the available research to build personas to turn raw data into relatable characters with names, goals, and frustrations, allowing designers to walk in their shoes.