Defining what to build


 Service blueprints make the full service visible, connecting user experience to supporting systems and processes. This helps teams identify where the real problems and opportunities sit.

These insights are translated into epics and user stories, grounded in actual user needs. As the journey is mapped, the work becomes clearer and more structured.

Story mapping then organises and prioritises this work. Teams define what to build first, shaping an MVP made up of valuable slices that can be delivered and tested early.