Vodafone has a wide range of iconography used across their various platforms from VOIP phones with their simple dot matrix LCD displays, to their website and mobile devices and back to Mobile Wi-Fi’s some of which have a simple monochrome screen. Vodafone had developed a really rich visual style. I conducted an audit and then provided a framework to bring consistency to the iconography. I was also interested in rationalising the use of symbols within a single icon.

For the VBS Icon framework, the icons represented applications. An application has a broad range of functionality and are therefore quite complex ideas. Often this leads to having to use two symbols to represent the application icon. I am not sure how successful this is.

The design team at Seren delivered a simple guideline that outlined the principles that should be used to create the icons and worked through a number of examples to test them out.