Project Canvas, (rebranded YouView) is a partnership between ITV, Channel 4, BBC, Arqiva, BT and TalkTalk, to provide catch up TV, video on demand, and regular TV through a set-top box. Seren was asked by ITV to investigate its users viewing habits and based on this research provide recommendations and concepts for the Canvas platform.

It was my introduction to service design at Seren, and made me very aware of the power of visual analysis in the tools and processes of service design.