A continuous thread across research, design and delivery

User stories are used at every stage of product and service development, from high-level epics describing entire services to individual stories that guide sprint delivery.

In research, journey maps are composed of stories describing how people experience a service today and how they expect it to work. Comparing the two reveals opportunities for improvement.

These insights can be organised into a story map, allowing teams to see the product as a whole and prioritise the stories with the greatest impact. These prioritised stories then guide design and development within agile sprints.

User stories identified in research form a continuous thread through to the work delivered in production.