Meso level, what should we build?
Translating high-level goals into user flows, features, and journey maps. Moving between abstract and concrete to turn opportunities into structured flows. This is where user behaviour is mapped, ensuring the service works logically before beginning further product development.
Modelling the canvas
Sketched a lean business canvas to define the problem, proposed solution, and target users. This helped clarify the value proposition and test whether the concept was viable.
Mapping actors and activities
Mapped all actors involved in a property transaction to understand roles and dependencies. This exposed gaps and ensured the service model reflected real-world interactions.
Stories to screens flows
Translated high-level user stories into initial screen flows to identify gaps and define the information architecture. This established a clear structure for the product experience.