Macro level, should we do this?
Understanding the problem space, navigating ambiguity where the product’s value and market fit were not yet defined. Analysed property markets in Australia, the USA, and Spain to understand regulatory differences, cultural behaviours, and market dynamics.
Exploring and learning
Interviewed internal stakeholders and potential customers in each market to understand the current landscape. This revealed common problems and variations in behaviour, providing the evidence for further analysis.
Similar but not the same
Mapped property purchase journeys for the USA, Spain, and Australia to compare patterns. This highlighted shared structures but different behaviours, helping identify where a single solution would or would not work.
Market Ecosystem
Conducted competitor and market analysis to understand the opportunities in each market. Also to benchmark our existing products against the best-in-class services in each market.