In my travels around the web, I came across this little video. I’m afraid  showstudio don’t provide an embed file, so you will have to visit their youtube. Strangely, I personally think it makes more sense as a little film than as a cover. Which even though it’s a fold out cover, feels a bit vague. I suspect the music jollies the film version along for me.

But I think static cover images becoming moving web images shows how different mediums allow you to deliver against the same brief but with different solutions. The medium is the massage, after all. Ta.

Quoting the blurb on youtube…

‘Bringing the December cover of British Vogue to sparkling, effervescent life is the first of two movies created from footage recorded during Nick Knight’s recent photo shoots for said title. A flurry of a fashion fantasia edited by Ruth Hogben, today’s opener features Kate Moss as a prima ballerina coiffed by Sam McKnight, preened by Val Garland and smothered liberally in milles feuille Limoncello layers of the softest, dreamiest silk-tulle courtesy of Christian Dior Haute Couture.’