Old media meets new
Web design consultant for the Editorial Development team at IPC.
Published on
Helping improve the web experience at IPC magazine
Lead Web Designer – July 2007 – Dec 2009
I moved from AOL to IPC media as both were part of Time Warner. I was Lead Web Designer at IPC Media reporting to Andy Cowles, Editorial Development director of IPC Media. It was a new role within IPC magazines to help improve the online versions of their mass market magazines.
I worked on a number of publications, redesigning Now magazine, TV Chat, working on the launch of goodtoknow, and the relaunch of Trusted Review.
Case studies
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Brand development for Good to Know
Good to know was created as a ‘portal’ for the female mass market audience that many of IPC medias most successful women’s magazines also appealed to. It was a chance to develop the brand and maximise revenue in a key markets for IPC. It was already a crowded marketplace, and I was keen to explore the branding as a way of differentiating the proposition. A great opportunity to realign the brand rather than redesign the website.
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Developing a web design process at IPC Media
IPC has a well established redesign process for its magazines. I was asked by my manager Andy Cowles if we could apply this process to the redesign of an existing website. Together we discussed a number of options for how the magazine development process could be adapted to developing a website. Designing an experience that supports your brand is more than just designing the look and feel of a page. Developing a process that captures and values all the elements of the web design process is essential. For example understanding the site content, developing its Information architecture, supporting the commercial…