Using ‘agile’ working methods to produce a prototype homepage that incorporated a wide range of AOL products. User stories were developed for each module on the screen, and wireframes were designed to meet those stories. From these wireframes a working prototype was developed.

In parallel we began working on the look and feel for the screens. Which we actually took to AOL Mountain View in Silicon Valley to brainstorm with a few designer out there. To see if we could work on building a standard homepage for the whole of AOL.  Sadly in spring 2007 AOL copied the Yahoo homepage design, with its launch of AOL Beta.