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  • Esoteric UX

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    esoteric/ˌɛsəˈtɛrɪk,ˌiːsəˈtɛrɪk/adjective As a side project I was experimenting with the idea of how the language and processes of digital multimedia design have become more esoteric as it has become more specialised.

    Diagrame showing stages of UX process arranged in a circular chart
  • Judgement

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    Timelessness The card of Judgment shows you have reached the final outcome, the result, of your work. Unlike Justice, Judgement is forever. Logic, in this case, is a better guide than intuition. The choices you’ve made now are going to effect the future.

  • Eight of Chalks

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    Small bets The eight of chalks signals, swiftly unfolding events, constant developments, and positive rapid change. You have a steady stream of ideas you can test out. The emphasis is on change and the challenge of keeping up with it. Take note of what works and what does not and learn all you can from…

  • Two of Cosmos

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    Balance, holding on for our next move, waiting for the right moment to act. This card requires solitude, pause, wait a moment, leave your options open. Stalemate, two choices that lead in a different direction. If there is a problem to resolve, stay on the problem until you discover the right path to follow.

  • The Hanged Man

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    Stop so that you have more time to reflect on making critical decisions. The Hanged Man card shows the need to suspend certain actions. Time upside down will not be wasted, it is a sacrifice to gain new perspectives waiting for the right time to progress. Pause to Synthesize Information.

  • The Hermit

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    Analytics The hermit tarot card refers to attaining knowledge, and that being ready to impart that knowledge to others. He is carrying a lamp which symbolises enlightenment, awareness, insight and perception. So continue looking to your finals goals but building on the insights you have already gained.

  • The Knight of Cosmos

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    The temptation is to charge forward into a very dangerous territory without preparation or actual planning. There is a still a need for empathy in design. Be wary of ‘verschlimmbesserung’, when an improvement only makes thing worse. Its always about getting things done, being efficient, making big moves charging ahead. But being obsessed with an…

  • Ace of Cosmos

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    Creative breakthrough The Ace of Cosmos shows a creative breakthrough, with clarity, and rational thinking being rewarded. You enjoy the intellection discussions around the problem. But keep in mind the big picture, all the context so you understand the whole problem. As Richard Saul Wurman who coined the term information architect puts it, ‘The creative…

  • Three of Maps

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    Customer journey map Synthesising information by sharing honest ideas and creative insights. Everyone is happy with ideas and observations you have documented. The analysis of the observations will create useful insights. Creating customer journey maps is one of the most satisfying aspects of service design. It is visual thinking at its most powerful. Often for…

  • Ace of Maps

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    Brainstorm Generate a flood of concepts at a low resolution. Discover insights made from feelings and intuition. Trust what your gut says and avoid over analysing. The Stanford d.school writes about being able to Experiment Rapidly. ‘This ability is about being able to quickly generate ideas – whether written, drawn, or built. In order to…