charlie francis

  • WordPress blues, thinking about the design my blog

    , ,

    Trying to capture some of my design inspiration and reasoning for using wordpress twentytwenty five theme to publish my blog and portfolio.

  • A system for delivering better products

    Aligning stories, slices, and continuous discovery This approach connects research, design, and delivery into a single system. Stories capture user needs and carry them through the process. Slices turn those needs into working software that can be tested and refined.
 
Work moves from understanding to delivery through continuous discovery. Ideas are explored, validated, and shaped…

    Discovery and delivery as a Möbius strip
  • Continuous improvement

    Small teams fast feedback working software Throughout the delivery process there are continuous opportunities to test and validate ideas. From early research through to live release, each stage builds confidence that the product is worth developing. Ideas are explored, prototyped, and tested before they are fully built. By the time work reaches development, it has…

    Diagram of getting continuous feedback during development
  • Releasing functional slices

    Delivering and validating early Work is delivered as functional slices, each one a complete piece of value that slices down though the system. Even small changes connect interface, logic, and data to create something usable. Breaking work down in this way allows teams to deliver frequently and learn quickly. Each slice can be tested in…

    Diagram showing a functional slice though the product system layers of user interface, logic and database
  • Design and development in practice

    Design and development run in parallel User stories break the work into small, manageable pieces. Design evolves incrementally, staying close to development so ideas can be tested, adjusted, and improved as they take shape. While one part of the team tests and refines ideas, another turns validated designs into working software. Tested prototypes become real…

    Tri track agile track blueprint chart
  • From Blueprint to backlog

    Defining what to build 
 Service blueprints make the full service visible, connecting user experience to supporting systems and processes. This helps teams identify where the real problems and opportunities sit. These insights are translated into epics and user stories, grounded in actual user needs. As the journey is mapped, the work becomes clearer and…

    Diagram of story mapping
  • Full stack service design in practise

    Connecting stories, slices, and delivery Service design connects thinking to delivery, moving from early ambiguity towards clear, testable outcomes. Stories carry ideas across this journey, linking research, decisions, and delivery into a continuous thread.User stories, service blueprints, and journeys guide this process. Design and development work together throughout, ensuring what is built is aligned, tested,…

    Design squiggle combined with agile funnel
  • Structuring the service and shaping the solution

    Meso level, what should we build? Translating high-level goals into user flows, features, and journey maps. Moving between abstract and concrete to turn opportunities into structured flows. This is where user behaviour is mapped, ensuring the service works logically before beginning further product development. Modelling the canvas Sketched a lean business canvas to define the…

    Business model canvas sketched on the whiteboard
  • Defining the problem and where to focus

    Macro level, should we do this? Understanding the problem space, navigating ambiguity where the product’s value and market fit were not yet defined. Analysed property markets in Australia, the USA, and Spain to understand regulatory differences, cultural behaviours, and market dynamics. Exploring and learning Interviewed internal stakeholders and potential customers in each market to understand…

  • Levels of Design

    Working across Macro, Meso and Micro Projects can be understood across three levels: Macro, Meso, and Micro. Most service design activity sits within the macro and meso levels, where the service is defined and structured. Currencies Direct became Redpin, shifting strategy to focus on payments and embedded software for the residential property market. Macro: Problem…

    Diagram showing the macro, meso, micro levels of design