Whats on TV magazine is Britain’s best selling magazine with over 4 million readers a week. I was asked to redesign Whats on TV.co.uk its online site.  It was decided from the start that it would be an iterative process.

The editorial team already had an established information architecture which they were keen to enhance through the redesign process. As it was such a large site this meant alot of design effort went into ensuring the users could find the information easily and quickly. Clear navigation design, clearly labeled sections, an underlying grid to the design, to ensure a consistent  user experience.

Pitching layout and branding ideas in quick photoshop scamps

Upgrading the offline brand to function better in an online environment.

The simpler the grid the more flexible the layouts. Regular templates, consistent placement of recurring elements leads to ease of use.

Rapid prototyping of new concepts and ideas for the site. The WOTV team where keen to develop an index of all the online TV shows that were available, and serve them up to their customers. This was developed as a project called replay tv.