charlie francis
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Phase Three Service Design. Mash up Tools?
Thinking about Designing Platforms We are all designing complex digital platforms, in a harsh environment, with a large number of stakeholders and contributors. How are the tools that we have evolving to meet our needs? Do your tools change as your project evolves or are you stuck with the same customer journey map through out…
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Two of Notes
Systems and services, service blueprints and system thinking So I think this all about balance, in the traditional card a man juggles two coins held in an infinite loop. So you are trying to balance what I would consider two aspects of design. The customer/user side and below the line of visibility all the systems…
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Three of Maps
Customer journey map Synthesising information by sharing honest ideas and creative insights. Everyone is happy with ideas and observations you have documented. The analysis of the observations will create useful insights. Creating customer journey maps is one of the most satisfying aspects of service design. It is visual thinking at its most powerful. Often for…
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Ace of Maps
Brainstorm Generate a flood of concepts at a low resolution. Discover insights made from feelings and intuition. Trust what your gut says and avoid over analysing. The Stanford d.school writes about being able to Experiment Rapidly. ‘This ability is about being able to quickly generate ideas – whether written, drawn, or built. In order to…
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