Tarot

  • Three of Maps

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    Customer journey map Synthesising information by sharing honest ideas and creative insights. Everyone is happy with ideas and observations you have documented. The analysis of the observations will create useful insights. Creating customer journey maps is one of the most satisfying aspects of service design. It is visual thinking at its most powerful. Often for…

  • Ace of Maps

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    Brainstorm Generate a flood of concepts at a low resolution. Discover insights made from feelings and intuition. Trust what your gut says and avoid over analysing. The Stanford d.school writes about being able to Experiment Rapidly. ‘This ability is about being able to quickly generate ideas – whether written, drawn, or built. In order to…

  • Five of Chalks

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    Order in chaos, studio walls Trying to work out the best approach to a problem? The five of chalks indicates, conflict, complications and disputes and that there are that there are many sides to the problem. Everyone has differing opinions about the best solutions. So you need to have an environment where you can see…

  • Five of Maps

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    Information Architecture The Five of Maps symbolises disappointment, and the feelings that come when things go differently to how you expected them too. A user experience hasn’t turned out the way the user have hoped it would. This is what happens when you haven’t paid enough attention to Information Architecture.

  • Seven of Maps

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    Contextual Enquiries You are looking for the best solution, but there are many options. You may be unable to make a decision. Use contextual enquiries to explore the advantages and disadvantages of all the options before you. Qualitative research allows you to explore users’ experiences. From observing users behaviour, to conducting interviews with them you…

  • Strength

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    Agency Design As a designer you are creating the ability for users to complete their task, I like to think of this as ‘agency’. Strength signifies true control of a situation. We design services that give the user agency to complete their task. Instead of brute force, rigid conclusions, and a fixed point of view.…

  • Two of Chalks

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    Adaptive Planning The Two of Chalks card means that you need to look ahead and plan. You are beginning to realize your objectives and long-term goals. You need to take advantage of your ideas and make them into an actual plan. It signifies how discovery reflection, preparation, control, create insight and advantage.

  • The Tower

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    The Tower represents a radical change, a pivot. Your vision hasn’t matched reality. Change is a normal part of life, and it’s time to deal with the negative effects of old decisions. But change can sometimes create fear, because we must abandon old truths. Your idea, what thought you knew about your target market, customer, or…

  • The Hierophant

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    To see the Hierophant in a reading is to embrace the conventional. A desire to actually follow a well established process . It also suggests that you want to stay within the boundaries of what could be considered an orthodox approach. You will be adapting to certain beliefs and systems which are already put in…