Category Archives: Recte ad ardua

Strength

VHS video cassette with the word strength printed on it

Agency Design

As a designer you are creating the ability for users to complete their task, I like to think of this as ‘agency’.

Strength signifies true control of a situation. We design services that give the user agency to complete their task.

Instead of brute force, rigid conclusions, and a fixed point of view. A quiet, flexible, responsive strength works.

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The Tower

Tarot Card for the Tower

The Tower represents a radical change, a pivot. Your vision hasn’t matched reality. Change is a normal part of life, and it’s time to deal with the negative effects of old decisions. But change can sometimes create fear, because we must abandon old truths. Your idea, what thought you knew about your target market, customer, or product has turned out to be wrong. But based on what you have learnt you can build a new strategy. You must develop new ideas to replace the old.

The Hierophant

Tarot card for the Hierophant

To see the Hierophant in a reading is to embrace the conventional. A desire to actually follow a well established process . It also suggests that you want to stay within the boundaries of what could be considered an orthodox approach. You will be adapting to certain beliefs and systems which are already put in place and are well established. For example the Design Council’s Double Diamond from 2004, which is the foundation of their framework for innovation.