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ABC Design Thinking Design Strategy
These are my notes on design strategy in order to clear my head of them. They are not a coherent argument, they are ideas and concepts arranged in a long list.
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Did I hear you say ‘service design philosophy’
Since coming back from holiday, I was thrown back in at the deep end doing a project which was very heavily sold to the client as it would bring them the benefits of our, ‘service design philosophy’. Now I appreciate that company processes evolve and change, so saying a company has a philosophy is a…
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How I learned to like UX again….
Another chatty post from the coal face. Rather serendipitously I came across this blog post whilst looking for the very famous tree swing problem. Which is a great internet meme/illustration of how your deliverables go wrong.
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Brand development for Good to Know
Good to know was created as a ‘portal’ for the female mass market audience that many of IPC medias most successful women’s magazines also appealed to. It was a chance to develop the brand and maximise revenue in a key markets for IPC. It was already a crowded marketplace, and I was keen to explore…
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