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Barclays Omake
This is a concept idea for making banking more engaging. I am using the idea of a points rewards system to reflect the users engagement with Barclays products and services. It may be possible to then associate these omake with a financial reward. Omake is japanese for extra, bonus, discount and I am using it…
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To all tomorrow’s parties
The article had a picture of a laptop on the floor in a room off old street near seren, where I worked. Also talking to design the team about computers and where they are going. What follows doesn’t make sense, but they are just notes. Collage of other peoples thoughts from the past. A hand-me-down dress from who…
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ABC Design Customer Journey Maps
Well where to begin. There appears to be a lot of these being worked on at the moment, and whilst they flex and change to meet each individual projects requirements do we really have a handle on what fundamentally makes a good customer journey map.
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ABC Design Thinking Design Strategy
These are my notes on design strategy in order to clear my head of them. They are not a coherent argument, they are ideas and concepts arranged in a long list.
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Did I hear you say ‘service design philosophy’
Since coming back from holiday, I was thrown back in at the deep end doing a project which was very heavily sold to the client as it would bring them the benefits of our, ‘service design philosophy’. Now I appreciate that company processes evolve and change, so saying a company has a philosophy is a…
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How I learned to like UX again….
Another chatty post from the coal face. Rather serendipitously I came across this blog post whilst looking for the very famous tree swing problem. Which is a great internet meme/illustration of how your deliverables go wrong.
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Brand development for Good to Know
Good to know was created as a ‘portal’ for the female mass market audience that many of IPC medias most successful women’s magazines also appealed to. It was a chance to develop the brand and maximise revenue in a key markets for IPC. It was already a crowded marketplace, and I was keen to explore…
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