Good to know was created as a ‘portal’  for the female mass market audience that many of IPC medias most successful women’s magazines also appealed to. It was a chance to develop the brand and  maximise revenue  in a key markets for IPC. It was already a crowded marketplace, and I was keen to explore the branding as a way of differentiating the proposition. A great opportunity to realign the brand rather than redesign the website.

It was decided that fixing  the user experience, by improving the taxonomy, hierarchy and classification of the site was essential. As well as updating the visual design of the site.  The focus was on the food content of the site.

Site navigation allows the user to form a clear mental model of the site structure. Its should show the user their current location, and how to easily get to their next choice. If the usability is resolved the look and feel becomes much more convincing.

Brand takeovers is an exercise, in taking your brand and rendering it in the style of the other brands in the market. A designer can show brand owners how to think about their brand in new ways.

Colour and understanding its meaning within the market you are trying to represent is vital. Designers need to produce analysis, mood boards and examples, so the brand owner can see why the designer has made their choices. Here I used a mood board to explore the difference between ‘mass’ fluro pink and ‘posh’ pastel pink.

Interface design allows the designer to create from initial requirements page elements that improve the user experience. Here a simple ‘slide show’ allows the user to find more recipes prior to scrolling down the page.