Tarot of Esoteric User Experience

On each page load the cards will randomly shuffle to provide insights to help with your User Experience project, plan or process. You will be guided through five steps with encouraging insights at every step of the way.

Inspired by techniques such as Tarot readings, Eno's Oblique strategies, or IDEO's Method Cards, and many more frameworks which when mashed up I hope will help you creatively.

1. The heart of the matter

This position reveals the current situation, and what is now happening. This card represents the most central issues that want your attention. Discovering what 'as is' looks like allows you to begin the work to see what's its going 'to-be'.

2. Challenges and Issues

This shows you the nature of the problem you are facing. It may show you what is blocking your progress. If this problem is solved it will make life a lot easier.

Five of Chalks

Five pieces of chalk with the number five written on a kids chalk board.

Order in chaos, studio walls

Trying to work out the best approach to a problem? The five of chalks indicates, conflict, complications and disputes and that there are that there are many sides to the problem. Everyone has differing opinions about the best solutions. So you need to have an environment where you can see and discuss all the options with your colleagues.

Have all your sketches and ideas up on the walls of the studio, it may sometimes look chaotic, but as shown in the double diamond, you diverge as you research a problem , then you converge as you synthesis a solution.

Continue reading Five of Chalks

3. Unknown Influence

What is beneath, discover the real issues. Delve deep to discover the choices or patterns that have created the present situation.

Three of Maps

Rota-Ray a paper scrolling map reader from 1920's showing detail of the American Airlines system map, a pictorial map of their routes.

Customer journey map

Synthesising information by sharing honest ideas and creative insights. Everyone is happy with ideas and observations you have documented. The analysis of the observations will create useful insights.

Creating customer journey maps is one of the most satisfying aspects of service design. It is visual thinking at its most powerful. Often for the first time every one will be able to see and understand the user experience.

Continue reading Three of Maps

4. Hopes and Fears

One of the most difficult positions to interpret. If the card feels positive you are on the right track, if not be careful about what you are trying to achieve. See how it aligns with Unknown Influences. Remember what you are hoping for may not be positive in the end, and what you fear may be the way to go.

Ace of Cosmos

Creative breakthrough

The Ace of Cosmos shows a creative breakthrough, with clarity, and rational thinking being rewarded. You enjoy the intellection discussions around the problem. But keep in mind the big picture, all the context so you understand the whole problem.

As Richard Saul Wurman who coined the term information architect puts it, ‘The creative organisation of information creates new information.’

5. Over all outcome

This is where you are going, the likely long term goal. You can have instant results and quick wins and build credibility. But when you put all the previous four cards together you are building a strategy so all your actions align.

Eight of Chalks

Eight chalks arrange diagonally on a children's blackboard

Small bets

The eight of chalks signals, swiftly unfolding events, constant developments, and positive rapid change. You have a steady stream of ideas you can test out. The emphasis is on change and the challenge of keeping up with it. Take note of what works and what does not and learn all you can from your successful experiences. You are going to take lots of small bets.

Continue reading Eight of Chalks