charlie francis
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Brand development for Good to Know
Good to know was created as a ‘portal’ for the female mass market audience that many of IPC medias most successful women’s magazines also appealed to. It was a chance to develop the brand and maximise revenue in a key markets for IPC. It was already a crowded marketplace, and I was keen to explore…
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NewsPaper 2.0
As a web designer who is always worrying about page widths and formatting of posts, I found this video clip fascinating. The proliferation of devices on which our page layouts can now be viewed is bewildering. So the ability to reformat your pages to any screen size is really important. I think the fold argument…
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Dazzling covers
This idea occurred to me in a recent meeting, as Andy was telling us about a post he had contributed to on magculture.
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This Month’s Vogue Cover Comes To Life
In my travels around the web, I came across this little video. I’m afraid showstudio don’t provide an embed file, so you will have to visit their youtube. Strangely, I personally think it makes more sense as a little film than as a cover. Which even though it’s a fold out cover, feels a bit vague.…
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So That’s What It’s All About, Design coding
‘Nuff said as Stan Lee would say…. with thanks to the SEO Rapper, the lyrics follow…
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Developing a web design process at IPC Media
IPC has a well established redesign process for its magazines. I was asked by my manager Andy Cowles if we could apply this process to the redesign of an existing website. Together we discussed a number of options for how the magazine development process could be adapted to developing a website. Designing an experience that…
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Are Infographics taking over your world?
Recently I have been thinking about those illustrated ladybird books, and I have also treated myself to the an anthology of Eagle cutaways. I am too young to have seen the originals but they hold an amazing position at a moment when people felt technology and its development should be easily understood. Anyway now they…
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Am I making or designing?
Just had a discussion with my manager about the anxiety of modern fathers over the fact that the creative skills children are developing these days are to do with the intangible virtual interactions, whereas my youth was about making stuff, physical interactions.
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Jean-Paul Edwards talks to IPC about Media Futures
Jean-Paul Edwards from the agency Manning Gottlieb OMD spoke across a broad range of topics, giving a great overview of where he felt technology was taking the media market. The stand-out point I took from his speech was a metaphor he used about the fragmentation of the ‘media landscape’. He spoke of a ‘media landscape’ or ‘media ecosystem’…
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