NPD Notebook

As a web designer who is always worrying about page widths and formatting of posts, I found this video clip fascinating. The proliferation of devices on which our page layouts can now be viewed is bewildering. So the ability to reformat your pages to any screen size is really important. I think the fold argument…

This idea occurred to me in a recent meeting, as Andy was telling us about a post he had contributed to on magculture.

In my travels around the web, I came across this little video. I’m afraid  showstudio don’t provide an embed file, so you will have to visit their youtube. Strangely, I personally think it makes more sense as a little film than as a cover. Which even though it’s a fold out cover, feels a bit vague.…

‘Nuff said as Stan Lee would say…. with thanks to the SEO Rapper, the lyrics follow…

Recently I have been thinking about those illustrated ladybird books, and I have also  treated myself to the an anthology of Eagle cutaways. I am too young to have seen the originals but they hold an amazing position at a moment when people felt technology and its development should be easily understood. Anyway now they…

Just had a discussion with my manager about the anxiety of modern fathers over the fact that the creative skills children are developing these days are to do with the intangible virtual interactions, whereas my youth was about making stuff, physical interactions.

Jean-Paul Edwards from the agency Manning Gottlieb OMD spoke across a broad range of topics, giving a great overview of where he felt technology was taking the media market. The stand-out point I took from his speech was a metaphor he used about the fragmentation of the ‘media landscape’. He spoke of a ‘media landscape’ or ‘media ecosystem’…

How do you tell when you’ve become set in your creative direction? By this I mean the processes, skills, disciplines and behaviour that you employ to be creative. For example wireframe > look and feel > prototype > delivery. These may be some of the creative processes a web designer may use to see a…

The notion of ‘push’ is when you push your content towards an audience who may or may not be aware of its existence. In a ‘pull’ environment the consumer pulls their content towards themselves because they are interested in it.