This is a concept idea for making banking more engaging. I am using the idea of a points rewards system to reflect the users engagement with Barclays products and services. It may be possible to then associate these omake with a financial reward. Omake is japanese for  extra, bonus, discount and I am using it as a metaphor instead of the usual wallet metaphor which is always associated with digital payments. A wallet places the emphasis on the storage of rewards, just abstractly visualising the rewards focuses the user on the benefits. It is an experiment with a  game like display that may make the user more engaged? I have chosen a simple metaphor of filling a board/grid with coloured squares representing the rewards (omake) the user has earned and achieved. I hope this makes it clear to the user that the bank is recognising their achievements by rewarding the user when they have accomplished something. It has to be integrated with all the bank site, rather than trying to build a hub that the user is pointed to.

I wish I had run more workshops at Barclays, as its a great way to get inside the teams head, and where their thinking is. These are my notes from a workshop I ran in January 2014. It is also just to enjoy ‘thinking work’. Denkarbeit. The team spend so much time creating material I wonder when they have time just to think broadly about banking as an experience.