Service design
Learning new skills mixing service design and UX/UI design
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Learning about the tools and techniques to make services and products that work.
Principle Consultant – UX – November 2010 – March 2013
Learning about service design
I joined Seren to learn about service design. I lead the visual design team inspiring them to think creatively to produce new ideas and concepts based on the evidence of our service design process. Our clients included Orange, O2, Vodafone, Barclays, FT and ITV.
Organize the application icons for Vodafone Business services. Auditing and editing the existing icon set and developing a framework and guide for creating new icons.site maps, navigation, to consistent page layouts
Managed an 8 week rapid discovery process to design Vodafone M2M portal. From detailed workshops with key stakeholders to producing visual design templates that described the products look and feel.
Conducted Research and Product Design for ITV’s Video on Demand service for the Canvas platform. Turning our learnings into design opportunities, creating concepts, design principles to develop innovative service ideas.
Through working with Barclays for Seren I was asked by the Director of Propositions and Development at Barclays, Joe Brown, to help develop their UX/CX team.
Case studies
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Service Design for Project Canvas for ITV
Project Canvas, (rebranded YouView) is a partnership between ITV, Channel 4, BBC, Arqiva, BT and TalkTalk, to provide catch up TV, video on demand, and regular TV through a set-top box. Seren was asked by ITV to investigate its users viewing habits and based on this research provide recommendations and concepts for the Canvas platform. […]