Work.
What parts of the design process do you enjoy the most?
I enjoy
I start by mapping journeys, sketching service blueprints, talking with users and stakeholders, digging into insights, to shape the direction of a product. I love getting to the “why” behind user behaviour. Then turning that insight into reality creating initial designs, prototyping, iterating, and collaborating closely with teams to bring ideas to life.
At Redpin, I used service blueprints and competitor research to steer the design of a new property payments MVP. At Invesco, quick, lean testing with the internal sales team helped validate a Model Portfolio planning tool. At EY, I led workshops that uncovered what really mattered.
Who have you worked for?
I’ve designed for global brands, agile startups, and everything in between
Barclays, CNN, Invesco, Pottermore, Vodafone, AOL — from solo design work to building and leading UX teams. I’m comfortable being dropped into high-velocity MVP’s or helping shape strategy from the ground up.
I’ve delivered product and concepts at Redpin. Integrated a service design-led approach with agile delivery at Pottermore to enhance the fan experience of the Wizarding World. At Barclays, I scaled a UX team that handled over 50 projects a year..
PropertyPay 2.0
A streamlined, secure payments platform for property lawyers
CNN Pattern library
Creating a triple A design system. Auditing, Advocacy and Accessibility
Ernst & Young Travel Assessment
Elegant forms and Modular design
Magile Pottermore
Practical magic meets agile development and some service design
Building the Barclays UX team
Building a team, a process and a culture
What type of projects do you appear to be best at?
I thrive in complex projects with real world constraints
I help teams find a way forward. I excel in complex, multi-stakeholder environments where user experience needs to be both strategic and hands-on.
Projects like PropertyPay at Redpin, where we pivoted the product and built an MVP from scratch. At Invesco, I led UX on a financial services app under tight brand and compliance constraints. At Energized Work, I helped build a lean and service design playbook that complemented their extreme programming approach.
I want to align business goals with user needs and translate them into clear, scalable digital experiences.
Which projects taught you the most?
Designing with people taught me how to lead
At Barclays, building a team taught me how to grow a team culture. At EY, working with Energized Work showed me agile and XP done right. And in my early days, redesigning AOL showed me you don’t need to know it all at the start, you learn by doing.
Which projects did you add the most value to?
Culture, collaboration, and clarity — that’s how I try to make an impact.
At Redpin and Invesco, I brought service design and HCD thinking into the design process. I wanted the design team to move from “PM leads, design follows” delivery process, to a more holistic model. At Barclays, I helped build a positive culture in the team, so creativity and autonomy could thrive in a challenging corporate setting. The work going is to get done, so we should try and enjoy the process.
Are there engaging any stories from your work?
A few stories…
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
-Maya Angelou’s famous quote….
AOL’s million pound paradoxes
Turning off the homepage take over ad. Turning on the homepage flexible ad layouts.
