Case study
A detailed account, that examines the client’s problem, the designer’s role, the problem solving process, and the project’s outcome
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Service Design at Pottermore
Pottermore had an established set of personas for their users, the challenge was to bring them to life for the management team. The easiest way was to combine personas with actual customer data, so we could work out where the pain points where for various tasks the users wanted to complete. At the time I was reading,…
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Do-it-yourself usability testing
I wanted to improve the Pottermore website, in terms of its usability. With a very crowded publishing schedule, there was always something new to publish or promote, so there wasn’t a regular testing process. I asked some neighbours and friends if they would participate in some informal testing. I based my test around Steve Krug’s…
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Experiments in Pottermore chronology and taxonomy
When I was lucky enough to be working at Pottermore, there was a whole bunch of ‘fact checkers’ who knew the Harry Potter universe inside out, and when EW originally pitched to Pottermore Gus proposed and prototyped a ‘narrative engine’ for exploring the story. As a personal side project I thought it would be great to…
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Building Barclays UX team
I was asked to turn around the UX team by Jo Brown (Director of Propositions and Development, Digital Banking) who asked me to move from Seren to join her at Barclays. It was the beginning of two or so years of very hard work, I wanted to build a confident team culture that allowed my…
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Responsive banking dashboard concept
The user’s dashboard should be an honest, fun, collaborative, conversational, engaging interface that lets the user control their money in the Ginkou bank. So that they feel that they have control of their finances. The bank is supporting them in achieving their goals in life with simple financial management. The dashboard represents a move away…
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Evolving the user experience of a corporate website
Large corporate website are constantly changing. New products to promote, and new commercial goals. The users needs change from desktop to mobile, from mouse to touchscreen, from static to dynamic. An existing web site can begin to look tired, staid and incoherent. Over time each area of the site has created a solution unique to…
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Barclays Omake
This is a concept idea for making banking more engaging. I am using the idea of a points rewards system to reflect the users engagement with Barclays products and services. It may be possible to then associate these omake with a financial reward. Omake is japanese for extra, bonus, discount and I am using it…
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Vodafone M2M
The Vodafone M2M portal created one access point for the entire life cycle of their M2M SIMs. From supply, through instillation to status monitoring during usage. Vodafone have changed their approach to developing the M2M Portal so that it is now centred on user needs rather than on functional requirements. We helped the Business Products Team…
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Brand development for Good to Know
Good to know was created as a ‘portal’ for the female mass market audience that many of IPC medias most successful women’s magazines also appealed to. It was a chance to develop the brand and maximise revenue in a key markets for IPC. It was already a crowded marketplace, and I was keen to explore…
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Developing a web design process at IPC Media
IPC has a well established redesign process for its magazines. I was asked by my manager Andy Cowles if we could apply this process to the redesign of an existing website. Together we discussed a number of options for how the magazine development process could be adapted to developing a website. Designing an experience that…
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